Personal UX Case Study

FitTrack: Fitness App Redesign 🏃

FitTrack is a conceptual redesign of a fitness mobile app aimed at improving workout tracking, nutrition logging, and user motivation. This solo case study focused on increasing **engagement and reducing friction** in the daily use of fitness tools.

Timeline

3 months

Jan - Mar 2025

Role

Lead UI/UX Designer

Product Strategist

Deliverables

UX Research & Design System

Interactive Prototype

The Challenge

The original app suffered from low user retention due to confusing workflows and uninspiring UX. My challenge was to reimagine the interface and functionality to make fitness tracking **seamless, rewarding, and socially shareable**.

Design Process

🔬 User Research

  • **15 User Interviews** and competitive analysis conducted to build accurate user personas.
  • Identified a core need for simplified logging and motivational feedback.
  • Created user personas to guide design decisions, focusing on "The Beginner" and "The Consistent Tracker."

💡 Design Solutions

  • **Simplified Tracking Flows** for workouts and nutrition with a mobile-first approach to reduce daily logging time.
  • Implemented **Gamification** features (badges, streaks) and clear progress visuals to maintain motivation.
  • Integrated **Social Sharing** options for users to celebrate and compare achievements.

Key Design Outcomes ⭐

Enhanced User Engagement

Clear navigation and interactive elements dramatically improved user motivation and consistency in daily use.

Improved Usability & Experience

Streamlined workflows and intuitive design led to easier and faster tracking of all fitness goals.

Effective Goal Tracking

Implemented prominent goal tracking and celebratory UI elements to reinforce positive achievement feedback.

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