A personal UX design project exploring an e-commerce platform celebrating Italian craftsmanship and heritage.
My design challenge was to create an immersive e-commerce experience that showcases the **craftsmanship of Italian artisans** while making their unique products feel accessible to a global audience. The platform needed to tell compelling stories about the artisans and their regions, all while maintaining a luxurious and intuitive shopping experience.
Each product page was designed to feature rich storytelling elements about the artisan, their craft, and regional influence to drive emotional connection and trust.
Dedicated spaces were designed for artisans to showcase their workshop, process, and heritage, validating authenticity and building strong customer connections.
Successfully created an immersive and visually rich platform that effectively tells artisan stories.
Designed seamless user flows and a clean interface for an effortless browsing and shopping experience.
Effectively balanced luxury aesthetics with practical e-commerce functionality to highlight product authenticity.
